Privacy policy

Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, place an order, subscribe to our newsletter, or contact us. The types of personal information we may collect include:

• Contact information (name, email address, phone number, shipping address)
• Payment information (credit card details, billing address)
• Account credentials (username and password)
• Demographic information (age, gender, preferences)
• Bicycle usage information and riding preferences
• Information you provide when participating in events or promotions

How We Use Your Information

We use the information we collect in the following ways:

• To process and fulfill your orders and requests
• To communicate with you about your account or transactions
• To provide customer support and respond to your inquiries
• To send you marketing communications (if you have opted in)
• To personalize your experience and provide content and product recommendations
• To improve our website, products, and services
• To detect and prevent fraudulent activities
• To comply with legal obligations and protect our rights

Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with:

• Service Providers: Third parties who perform services on our behalf (payment processing, shipping, marketing)
• Business Partners: Companies we collaborate with for events, promotions, or product offerings
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We require all third parties to respect the security of your personal information and to treat it in accordance with the law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Deliver targeted advertisements
• Provide social media features

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers with restricted access
• Regular security audits and vulnerability testing
• Employee training on data protection

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-out: Opt-out of marketing communications
• Restriction: Request restriction of processing your information
• Portability: Request transfer of your data to another organization

To exercise these rights, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically to stay informed about our information practices.

Your continued use of our services after any changes to this policy constitutes your acceptance of the revised Privacy Policy.